Von Branded Entertainment zu Branded Engagement

 

– Legacy Makes an Impression on Teens

– DuPont Expands its Horizons

– Ubisoft Kills with Assassin´s Creed III

– Smirnoff Perfects Online Promotion

 

“The reason branded entertainment will always be valuable is because there are so few opportunities for really great executions.” Rob Donnel, President of Brand Arc Branded Entertainment AOR for Toyota.

Die gesamte Studie finden Sie hier zum Download 

Quelle: http://www.ana.net

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