Ogilvy Labs Branded Entertainment

Ogilvy Digital Labs: “Storytelling – Why it is important for Branded Entertainment”

Ogilvy Labs Branded EntertainmentDoug Scott (President & Founder, Ogilvy Entertainment) spricht Im folgenden Video-Interview über “Storytelling – Why it is important for Branded Entertainment”. Doug Scott: “At the root entertainment is meant to help the audience to escape from there day to day life.” In diesem Zusammenhang sieht Doug Scott die Kreativ-Branche (Werber) in der Verantwortung, wieder gute Geschichten mit starken Charakteren zu kreieren.  

Ogilvy Digital Labs: “Storytelling – Why it is important for Branded Entertainment”

Ogilvy Labs Branded EntertainmentDoug Scott (President & Founder, Ogilvy Entertainment) spricht Im folgenden Video-Interview über “Storytelling – Why it is important for Branded Entertainment”. Doug Scott: “At the root entertainment is meant to help the audience to escape from there day to day life.” In diesem Zusammenhang sieht Doug Scott die Kreativ-Branche (Werber) in der Verantwortung, wieder gute Geschichten mit starken Charakteren zu kreieren.