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Executive Summary
I. Introduction
II. MARKET OVERVIEW - Advertising Sector - Content Sector - Measuring Value
III. MARKET DYNAMICS: THE STAKEHOLDERS - Background - Agencies & Brands - Producers, Distributors & Broadcasters - Government - Consumers
IV. POLICY & REGULATION - Background
V. NEW SARFT Measures - Advertising Airtime - Public Service Announcements - News & Current Affairs - TV Dramas - Banned Categories - Restricted Categories - Sponsor Protection
VI. PROGRAM SPONSORSHIP & PRODUCT PLACEMENT – THE STAGES - Background - Production/Event Sponsorship - Distribution/Syndication Sponsorship - Broadcast Sponsorship - Post-Broadcast Sponsorship
VII. PROGRAM SPONSORSHIP & PRODUCT PLACEMENT – THE GENRES - Film & TV Drama - Entertainment - Sport - Olympic Activation - Factual - Children - Transformers - Destination Sponsorship
VII. PRODUCTION SPONSORSHIP CASE STUDY: Ugly Betty - The Players - Deal Synopsis - Executive Interview: Arturo Cesares Cortina, Televisa - Executive Interview: Mateo Eaton, Mindshare Invention - Lessons
(Quelle: www.researchandmarkets.com)