… die den “Branded Content Value” abbildet, also den Wert, den Branded Content für alle Markteilnehmer darstellt (hier ein Auszug aus der Forschungsarbeit in Originalsprache).
NEW MANAGERIAL DEFINITION FOR BRANDED CONTENT
Source: Defining Branded Content For The Digital Age: Phase 2&3
NEW BRANDED CONTENT FORMULA
Source: Defining Branded Content For The Digital Age: Phase 2&3
Academic Study Approach:
Phase 1: Analysis of practitioner and academic literature/publications regarding the conceptualisations of the term Branded Content
Phase 2&3: To conduct interviews with industry experts
(i) regarding the conceptualisations of the term Branded Content and to develop a new definition of the term
(ii) to define the integral key components of Content Marketing as a new emerging marketing discipline based on expert interviews
Die gesamte Publikation der Marktforschung „Defining Branded Content for the Digital Age“ unter Andrew Canter Global CEO, BCMA, finden Sie hier
BEO-Autorin: Sandra Freisinger-Heinl