Wie definiert man Branded Content?

 … die den “Branded Content Value” abbildet, also den Wert, den Branded Content für alle Markteilnehmer darstellt (hier ein Auszug aus der Forschungsarbeit in Originalsprache).

 

NEW MANAGERIAL DEFINITION FOR BRANDED CONTENT

DefBC

Source: Defining Branded Content For The Digital Age: Phase 2&3

 

NEW BRANDED CONTENT FORMULA

BC Formula

Source: Defining Branded Content For The Digital Age: Phase 2&3

 

Studie Def BCAcademic Study Approach:
Phase 1:
Analysis of practitioner and academic literature/publications regarding the conceptualisations of the term Branded Content 
Phase 2&3: To conduct interviews with industry experts 
(i) regarding the conceptualisations of the term Branded Content and to develop a new definition of the term
(ii) to define the integral key components of Content Marketing as a new emerging marketing discipline based on expert interviews

Die gesamte Publikation der Marktforschung „Defining Branded Content for the Digital Age“ unter Andrew Canter Global CEO, BCMA, finden Sie hier

 

BEO-Autorin: Sandra Freisinger-Heinl

 

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