“This new effort is a great way for us to tap into the growing consumer interest in entertaining online content while testing its effectiveness as a direct marketing tool,” said Lori Acker, director of marketing for Tassimo (Kraft Foods). So beschreibt Lori Acker die Erweiterung des klassischen Marketing-Mixes um Webisodes. Dabei hat jede einzelne Episode den gewissen Tassimo-Moment. “Creating original, entertaining content gives Tassimo both cultural currency and permission for further…