Was schon alleine an den Medienpartnern deutlich wird: Die von IMG vermarktete Veranstaltung ist wohl eines der besten Branded Entertainment Konzepte Deutschlands. So wird Anders Sundt Jensen, head of brand communication bei Mercedes-Benz zum Kampagnenmotiv in der initialen Pressemittelung zitiert:
“Our new campaign image represents fascination and individuality – this is the link between Mercedes-Benz and high fashion. With our commitment to fashion we want to make a visionary statement, enable the designers to present their latest creations and enthuse guests with fashion and design. The Mercedes-Benz E class convertible represents an elegant and distinct design.”
Wie recht er damit hat!
(Quelle: www.mercedes-benzfashionweek.com, wuv.de)