Die Association of National Advertisers ANA (New York – US) veröffentlichte kürzlich die 6-seitige Studie “From Branded Entertainment to Branded Engagement”. Die Studie beinhaltet im ersten Teil neue Zahlen zu “Branded Content”. Im zweiten Teil werden 4 interessante Case Studies vorgestellt:
The new Marketing Awards are part of the expansion of Game Connection’s remit to incorporate the vital marketing functions of the industry at this year’s event. As well as having a strong presence on the show floor, for the first time marketing professionals will be catered for within the comprehensive program of cutting edge conference and master class content delivered by leading global experts.