Australischer Branded Entertainment Award

Kuratiert wird die Tagesveranstaltung von Cathie McGinn (Mumbrella): One of the key ambitions is to connect content creators with marketers, as well as helping the market to understand how to analyse effectiveness and set expectations for ROI on this kind of content, looking at ways to provide the industry with tools, information and guidance to help them create better, and more effective work. We’ll also be looking at non-screen content like music and events, along with screen projects.”

Cases können bis 26.08.2013 eingereicht werden.

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